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The Service categories are a type of collection. The categories could be used for either creating different service pages or filtering services.
When creating a service category, it's important NOT to delete the "service/" prefix. It will not be visible to the end-users.
Underneath, you get a preview of your service page.
You can add a banner picture or even a custom page on top of the service gallery.
Moreover, you can change the layout of the service gallery from the editor.